Tuesday, 27 July 2010

The effectiveness of Social Media

Social media, such as Twitter, Facebook, Linkedin, etc, is often seen as in the domain of the younger individuals in society, and as a medium through which only large organisation can effectively target a segmented audience with an appropriate, attractive message. Neither of these statements is true. Whatever the size of your company, be it a one man sole trader or employing hundreds of people, you can leviate social media effectively to increase brand and product awareness, interact with your audience in a two way conversation and scope the local market place for an idea of what your audience wants.

It's free, easy and not overly time consuming to create a social media page. I’m sure some of you found this blog through my Twitter page, which is an excellent way to point your audience in the direction of literature/promotions/products etc which may be relevant to them. The same is true for Facebook, MySpace, Ecademy, Linkedin, Delicious, Digg and many more.

What is important when utilising social media, as with any advertising medium, is to keep your message consistent and relevant. If you want to create resonance in your audience’s minds once they have seen your message, it’s important they associate your brand with the key brand values you want to portray, whichever they may be. If they see different messages from your company portraying the company in altering ways, it is unlikely they will associate you in whichever way you desire and so no brand loyalty will be created to be leveraged later on.

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